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Facebook’s traditional annual conference was held last week, April 30 and May 1, in San José. Its theme was “ A conversation about technology and human connection ”. This event is aimed primarily at developers and entrepreneurs. The founder of Facebook, Mark Zuckerberg, systematically engages in a keynote. Then, announcements […]

Natural referencing – more commonly known as SEO – is a central element in the development of a business. It has become essential to take it into account in a digital strategy. To help brands develop their positioning on the web, your SEO agency puts its expertise at the service […]

Whatsapp is a mobile instant messaging application, acquired a few years ago by facebook. Which has more than 1.5 billion active users each month. Your smo agency is there to help you if you want to work on your social media strategy. The mobile application was adapted to ipads last […]

When companies and their marketing managers had begun to understand millennials. That generation that led the turn of the century did so by forcing them to understand many things and many new trends. Marketing managers and company managers are going to have to sit down to do homework again. With […]

The giants of consumption, whatever the product they are selling and what type of consumption they are positioning themselves in. Always have a very important commitment to marketing. Their marketing strategies are always very determining and decisive in what they do in the market and. How they position themselves. Their […]

Marketing studies and analyzes of what the market is like and what consumers are like make. It possible to discover maxims that help establish the main lines of the strategy. Position companies and mark the paths by which they will try to reach the consumer. In a situation as complicated […]

Paquita salas is not the kind of character that would appear in an article in professional media. It is neither the series nor the type of protagonist that is usually given for analysis of secrets to success. Leadership lessons or keys to success in business, as has happened with so […]

For a few days now we are officially in summer. Although for not a few marketers and not a few brand strategists. Summer began to be prepared a long time ago and has actually started a long time ago. Summer is an outstanding opportunity to position the brand and to […]

One of the elements that companies and brands use to understand their consumers much better and to establish. What should be the paths they have to follow to connect with them is to carry out studies. Analysis of what consumers are like and what motivates them is one of the […]

There are many elements that companies and their marketing and advertising managers have to take into account when designing a campaign. They must work to position their brands and their companies, they have to worry about issues that did not seem so important before (such as their values) and they […]

If one thing has become clear in recent years. It is that facebook and google have a dominant position in the online advertising industry. The heads of marketing and advertising of the big brands have been pointing it out. The different Senegal Phone Number List players that compete with them […]

There was a time when, almost no matter what town you lived in and how big it was. You opened a store that sold signature and craft beers. A few years ago the boom of micro-breweries and niche and highly specialized beers began. The boom became a trend, a trend […]

For a long time, luxury brands have been keeping their products. Somewhat oblivious to the great changes in the market and the great tensions that dominated it. Companies in these industries did not worry about ecommerce. Nor about the arrival of the internet and its effects. Of course, it didn’t […]

It is almost another life experience: at some point you are a customer of a telecommunications operator. At another you switch to the competition and in the months and years that will follow all this. Movement you will continue to receive calls and more calls from the original operator which. […]

One of the clear weapons that brands and companies are using in recent times when. It comes to marketing is storytelling. Stories have become a very powerful asset, a crucial element that companies use to reach their audiences. It is not only that the contents are living their outstanding moment […]

In the 1960s we saw McCarthy conceptualize the famous 4 Ps (product, price, place and promotion) as the Marketing Mix. In the 90s (30 years after McCarthy and his 4Ps) the concept of the 4Cs appeared, whose great promoter was Philip Kotler, who converted it into the new marketing of […]

One of those stories that usually appears in articles and analyzes in english about. Teenagers and their growing weight is linked to the origin of the word ‘teenager’ adolescent in english. It is often said that the term is an invention of madison avenue, the street of new york advertisers. […]

How should the robot portrait of the perfect marketing manager be? The answer to this question is complex and therefore there are likely to be as many opinions on the subject. As there are people being asked to answer it. Even so, it is also likely that certain features and […]

One of the most clearly identifiable pieces of Lego products – and one that consumers feel closest to – are their figures. Within the game, the figures are one of the fundamental elements, which give the experience a different level. But while it may seem that lego figures are as […]

What is one of the great objectives of the brands and their managers? Clearly, on the list of things that brands want to achieve and are actively looking for, it’s getting to be valued positively. Entering the lists of the most valued brands and also in the closely linked list […]

As a kind of mantra, brands and companies have been repeating. Themselves in recent times that they needed to be authentic. Authenticity is the key to success, or at least connecting with consumers. Although the idea seems complicated to develop and explain (after all, what does it really mean to […]

Anyone who has been to a theme park will be very clear about how the experience works. The tour always begins in the same place, an entrance gate that is the only way to access the park and where. In many cases, a first photographer is already waiting to immortalize […]

Consumers like to think that they make their consumption decisions based on rational data, logical questions and in-depth reflection on what they want to buy and what will be the ‘winner’ product in their purchase process. You investigate and then, taking into account everything you have discovered and everything you […]

Establishing a strong relationship with consumers is very important. Brands and companies know this and want to work to position themselves in this field almost no matter what. In a market in which competition is increasing and in which it Luxembourg Phone Number List is also more and more difficult […]