Are you still focussing on the right keywords? Or has the search behavior of your audience changed? If you haven’t done keyword research in a while, you should make sure to do that again. As you’re just starting up your SEO game again, maybe do a quick peak alongside your Google Analytics […]
Monthly Archives: June 2022
20 posts
Before jumping into SEO action mode, take a little bit of time to think about your audience. This may seem easy enough, but knowing your audience is actually pretty hard. Who is your audience? Who are the people you want to attract to your website? What do they have in common? Perhaps […]
The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings have been going down. Or maybe you’ve noticed a decrease […]
Using an AI tool to write your content is not necessarily a bad idea. In fact, it could even fit well into a sustainable SEO strategy. It all depends on how you use such a tool! You should be the architect of the story you want to tell. The idea, […]
Using Artificial Intelligence (AI) to write content is a shortcut. You don’t have to do the hard work. Does that mean that using AI cannot be part of a sustainable SEO strategy? Will it be bad for your rankings? Not necessarily. The latest AI tools are actually quite good. They […]
You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitions in the search engines! But how do you keep doing SEO in an efficient and successful way? How do you keep ranking in […]
There are a lot of developments around artificial intelligence, machine learning, and natural language processing and using these technologies to generate content for your pages automatically. While this technology has come leaps and bounds over the past year, it is not advisable to automatically create the product descriptions in your […]
We built the Yoast SEO for Shopify app to help you get more out of your online store. Not only does it make SEO more straightforward, but it also enables you to write better content that will help you make more money. For this, we added the SEO analysis and readability analysis to […]
All you need and more from this product description by Taylor Stitch. It gives you a great sense of the uniqueness of the product — and the company that made these. What’s more, they found a very telling way to describe the heaviness yet tenderness of this particular product. That’s […]
It sounds like a no-brainer, but your product description should tell your customer all they need to know about the product. But, it shouldn’t be filled with too much fluff, as that can be off-putting. They are looking for a solution to their problem and often need it quickly. Plus, […]
How you describe your product can make or break a sale. A unique product description gives you a chance to stand out from all those stores that use the descriptions provided by the manufacturer. It helps build trust with the audience, taking away any reservations about the product or your […]
Writing blog posts requires skill. To keep your reader interested, you should think about the structure of your content and keep it enjoyable. If people like and understand an article, they will be much more inclined to share it with others – and that will increase your rankings. So, if […]
Why do so many ecommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is a lot of fun, it is also a great marketing and SEO strategy. And […]
By saying Yes to the ‘Show Posts in search results’ question in the post settings, you make sure that your posts will appear in the XML sitemap and, therefore, in the search results. If you want to exclude something, let’s say you want to exclude your category pages, you can […]
You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or in those search results. So how do you tell Google what pages to show and which ones not to? This is where setting […]
The analysis tool in our Yoast SEO plugin helps you write readable and SEO-friendly blog posts. Start by choosing the most important search term you want people to find this particular page for. This is your focus keyphrase. After you fill this in, our plugin runs all kinds of checks to see […]
Before publishing your post, make sure to let someone else read it first. Ask them whether they understand the main concept of your post and invite them to correct any typos and grammatical errors. This can help you by providing an objective view of the readability and attractiveness of your […]
Stuffing your article with your focus keyword makes it less attractive to read, and it can also hurt your rankings. Google is getting smarter, and it wants you to write content that users will love. It doesn’t want you to use your focus keyword in every other sentence and has […]
Before you start, think carefully about the message of your piece. What do you want to tell your readers, or which central question do you want to answer? What’s the purpose of your article? And what do you want your readers to do at the end of the page? Write […]
Writing blog posts requires skill. To keep your reader interested, you should think about the structure of your content and keep it enjoyable. If people like and understand an article, they will be much more inclined to share it with others – and that will increase your rankings. So, if […]
