I can’t stress enough how easy it is, says San Francisco Bicycle Fitter. By integrating payments into your appointment app, you have a complete point of sale solution that integrates online scheduling, payment processing, inventory management, invoicing, staff management, and more. You can also view more customer information at a […]
Depending on the salon software you choose, your customer directory may even be able to store payment information for regular clients. This makes the entire checkout process seamless and efficient. Factor in walk-ins. is to build a solid return-customer base, walk-in appointments are a huge opportunity when you first open […]
With the right salon scheduling software, you’re able to require credit card information from clients prior to making an appointment. While this option does not charge a client’s card immediately, you can elect to apply a fee if someone misses an appointment or does not cancel by a designated time […]
Here are some of the scheduling features you should look for in effective salon scheduling software: Clients can book online. With an online salon booking system, clients no longer have to wait for a salon to open up to call and make an appointment. How do clients book appointments online? […]
The initial costs of opening a salon can be overwhelming, but planning can help mitigate your stress. Aside from creating an efficient budget and exploring ways to cut salon costs, you can follow these seven tips for taming stress. Don’t let the initial cost of starting a salon hinder you […]
Has quick processing times Has strong security Making money keeps your salon afloat, so learning how to accept payments effectively is crucial for your business. How to Cut These Salon Startup Costs After assessing your basic salon startup costs, you can start to think of ways to trim these expenses […]
Often difficult for owners to find the balance between spending too much and not enough. So here is a list of essential salon equipment necessary for your salon to get up and running. Styling stations are where the magic happens — the service itself. tool compartment, storage drawers, and an […]
Along with specific salon licenses, all businesses are required to register their business and obtain a business license, issued by the secretary of state. Your valid business license must be posted in your salon at all times, and most states require annual renewals. so be sure to check out local […]
If you’re doing it right, taking time off should rejuvenate you and prompt more trips, staycations, and mini-breaks. So start scheduling a vacation annually (preferably more frequently) and consider it a meeting that you absolutely cannot cancel. As a salon owner, you are responsible for the financial health of your […]
When you’re burned out, you’re just going through the motions at work. Simply removing yourself from your usual environment and routine gives you a new perspective, both literally and figuratively. When you give your mind a rest, it becomes a more fertile ground for creativity, which allows you to work […]
So if you’re ever with your clients in person, you can take care of any outstanding invoices on the spot. Learn more about Square Invoices. in-person invoices gif New and improved catalog We recently launched a new version of the Square catalog (or items platform) for developers. This new version […]
But think about other metrics that may be available on your platform and signal engagement from your audience, for example? Or can you see how many comments or reactions your video gets? Reuse video when possible. The best part of many live video platforms is that after the event you […]
When will you go live? With whatever platform you’re using, dig in to your data to see when your followers are on the platform and engaging with content. Base your schedule on the day and time you can get the most eyes on your video. Is your video part of […]
Birch box uses Facebook Live to introduce the beauty products that subscribers receive in their monthly shipments. You can also build a relationship with your fans by allowing them to get to know you better with tours of your business, by introducing your employees, or by explaining your creative process. […]
It has given 60 million pairs of shoes, helped restore sight to more than 400,000 people, provided 335,000 weeks of safe water, and helped support safe birth services for 25,000 mothers. The brand now ranks higher than Nike in the Brand World Value Index for the millennial demographic, even though […]
Get Starte with Square Loyalty Keep customers coming back. Try it free for 30 days Rolex has been around since the early 1900s and is still the world’s top watchmaker. Even Apple has had trouble competing. Rolex has succeeded in part by touting its history as a rock-solid product in […]
Loyalty programs A customer loyalty program offers exclusive discounts, special sales, or free products for guests who visit frequently. Offering up a loyalty program incentivizes guests to come in or buy products more often, so they can reap the benefit of the rewards system. Many loyalty programs use a star-based […]
Let’s break salon marketing down into three parts, to better understand the tactics you should use at each stage of your business: Initial salon marketing efforts Marketing to reach new clients Marketing to build relationships Marketing Strategies to Open Your Salon Naming your salon is foundational for your business overall, […]
Explore different Facebook or Instagram advertising options that can help enhance your marketing efforts and reach potential clients. Blogging Whether it’s hair and beauty tips, before-and-after pictures, or educational how-to videos, creating and keeping up with a salon blog can help you become an industry expert and leader in the […]
Set clear expectations: Decide on a timeline for tasks ahead of time. Corporate trainer Paul Axtell suggests using the following phase: “Do thing X by time Y or call.” It creates accountability for everyone’s commitments while maintaining the agreed-upon completion date. Wrap it up: Soon after the meeting’s conclusion, distribute […]
Research shows that 85 percent of small businesses get new customers through word-of-mouth marketing, so don’t feel shy about asking happy customers to spread the word to friends and family. A great way to do this is to offer customers an incentive, such as a discount for both them and […]
You can use it to shape the content you include in all your materials, from printed products such as flyers and brochures to the homepage of your website. 2. Create a “brand-out.” A great starting point to get your message out — and a cost-effective way to promote yourself through […]
Automated birthday offers sent through Square Email Marketing have open and redemption rates more than 2.5 times higher than average blast campaigns. Leverage timeliness. If you’re a business that can play to the seasons, it’s a no-brainer to work that to your advantage. Paperless Post, for example, sends subscribers reminders […]
Repeat customers spend roughly 67 percent more than first-time buyers, according to a a study by Bain & Company. And they cost five times less to acquire than new customers. So if you’re not nurturing one-time buyers into loyal customers, it’s time to rethink your strategy. Get Started with Square […]
Otherwise, the effort falls flat. That’s why for some products that are arguably pretty similar, differentiating branding from competitors isn’t necessarily the way to go. Research published in the Harvard Business Review suggests that in many cases, it’s better for companies to emphasize the same selling points as their rivals. […]
Wild Love Bakehouse Encourage follower engagement Tag your business’s location and create custom hashtags for restaurant specialties, special occasions, and unique aspects of your space, so users can get a preview of your offerings before they show up. Your hashtags can be displayed somewhere so restaurant patrons can use them, […]
However, they often can’t start that process until they receive your invoice, so it’s a good idea to set the wheels in motion. Invoice the right person. Your contact during your project may not be the person who pays the bills. In a medium-size (or larger) company it might be […]
