Adaptive Content: Your Way to the Heart of Your Customers Color Correction

The just be yourself” credo also naturally extends beyond  Color Correction personal accounts to consumer brands. After all, the push to humanize companies and commoditize our own personalities has made the distinction between the two increasingly indistinguishable. But we found the answer is not that simple. For starters, there’s no clear definition of what a  Color Correction brand’s authenticity on Instagram really means.  So if you’re trying to decide which brand is best for your brand on Instagram, the debate is still on. How to make Instagram really exist is a difficult question to answer. A whopping 86% of consumers say brand authenticity is important when  Color Correction they decide to buy something. Since half of all Instagram users use a brand account, a brand’s Instagram presence is likely to affect the brand’s authenticity.

A Successful Brand With A Flawless Instagram  Color Correction

When changing the design or copy of your website, the A/B testing element is important to maximize conversions. This involves performing a split test to find  Color Correction which variant of an element produces the best results. You can use a tool like Optimizely to run these tests. only:

Clients like fashion influencers Reese Blutstein and Courtney Trop, even with high-end brands, don’t stray from their authenticity. Despite the hype over  Color Correction authenticity, checking out the most popular Instagram the  accounts tells a different story.  Brands that have a partnership with Kim Kardashian reportedly paid more than $500,000 for an Instagram post. Therefore, their ROI must be higher, which shows that there is indeed a large number  Color Correction of consumers who are happy to buy from a brand that strives for perfection.

Successful Brands And Authentic Instagram  Color Correction

Color Correction


Removing unnecessary links will make users less likely to browse the page. Include everything from distracting images and sidebars to unnecessary quotes. HubSpot  Color Correction found that removing navigation bars from landing pages can increase conversion rates by as much as 28%.

There are dozens of brands running authenticity campaigns on Instagram and creating a dedicated community around their products. Sometimes photos of their products look like photos you could take in your own bathroom. The makeup company is also known for reposting photos shared by clients. And since their products are natural makeup, the choice is justified. In  Color Correction another example, menswear brand Chubbies used Instagram to post exclusive humorous images. In contrast, some of the coolest brands on Instagram take the opposite approach, demanding refinement and clear definition.

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