The just be yourself” credo also naturally extends beyondpersonal accounts to consumer brands. After all, the push to humanize companies and commoditize our own personalities has made the distinction between the two increasingly indistinguishable. But we found the answer is not that simple. For starters, there’s no clear definition of what a brand’s authenticity on Instagram really means. So if you’re trying to decide which brand is best for your brand on Instagram, the debate is still on. How to make Instagram really exist is a difficult question to answer. A whopping 86% of consumers say brand authenticity is important when they decide to buy something. Since half of all Instagram users use a brand account, a brand’s Instagram presence is likely to affect the brand’s authenticity.
A Successful Brand With A Flawless Instagram
When changing the design or copy of your website, the A/B testing element is important to maximize conversions. This involves performing a split test to find which variant of an element produces the best results. You can use a tool like Optimizely to run these tests. only:
Clients like fashion influencers Reese Blutstein and Courtney Trop, even with high-end brands, don’t stray from their authenticity. Despite the hype over authenticity, checking out the most popular Instagram the accounts tells a different story. Brands that have a partnership with Kim Kardashian reportedly paid more than $500,000 for an Instagram post. Therefore, their ROI must be higher, which shows that there is indeed a large number of consumers who are happy to buy from a brand that strives for perfection.
Successful Brands And Authentic Instagram
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There are dozens of brands running authenticity campaigns on Instagram and creating a dedicated community around their products. Sometimes photos of their products look like photos you could take in your own bathroom. The makeup company is also known for reposting photos shared by clients. And since their products are natural makeup, the choice is justified. Inanother example, menswear brand Chubbies used Instagram to post exclusive humorous images. In contrast, some of the coolest brands on Instagram take the opposite approach, demanding refinement and clear definition.