What You Didn’t Know About Recent

Google is making a small change to how it reports AdWords Quality Score on October 10. Although ad rank and bid won’t change, advertisers using. A tool or script to track qs may need to update their automations. I updated the free adwords script from optmyzr (my company) that calculates qs at the account. Level to be compatible with the report change. So grab a copy of this code at the end of my post.

The announced change isn’t a big deal

The announced change isn’t a big deal, but some of the other recent AdWords changes like Expanded Text Ads (ETA) and device-level bid modifiers also impact QS which I don’t know. haven’t seen Jordan WhatsApp Number List many discussions. So I’ll share my thoughts on what these other changes mean for QS. Although I miss the days when I could see an immediate estimate of the Quality Score of new keywords, I’m still glad new keywords no longer show a QS rather than a 6. This adds a level of transparency that I missed for the past year.

 

Changes to Quality Score reports in October 2016

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Google originally planned to launch reports on zero quality scores on september 12. But later postponed the launch to october 10. As part of this change. Google will report a null qs (indicated by in reports and in the interface) when there is insufficient data for a keyword. This means that newly added keywords and low volume keywords no longer display a Quality Score of 6.

Keywords with too little data at an average QS of 6 started in the July 2015 update. Previously, starting QS was calculated by combining historical data from other advertisers who used the same keyword with advertiser historical performance data. Google had assumed that the new keyword would perform on average against everyone using the same keyword, with a positive or negative adjustment depending on whether the advertiser generally had an above or below average QS in their account.

 

 

 

 

 

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