What is Rapport and What is It for in Marketing

In this era where competition abounds, it is important to set our brand apart from the rest. How to make our products and services more attractive? One way to achieve this is to understand what rapport is and its applicable principles in sales. Customers appreciate pleasant shopping experiences. In addition, the trust and empathy that the seller generates help the customer to have a better disposition to buy. Neurolinguistic programming has studied this social phenomenon and has discovered how useful it is to create these bonds. In this article we will review the concept of rapport and its application in the field of sales . We’ll also highlight some tips for building a great relationship with customers and fostering an environment that’s conducive to buying our merchandise. What is rapport in marketing.

What is Rapport in Marketing

The word rapport comes from the French term rapporter, which means “to bring back.” As if it were a needle that passes close to a magnet, we must make the client be captivate by the experience that we generate and capture his attention. Of course, this action will be motivate by a feeling of satisfaction. It is not the typical Sunday sermon-style sales pitch, but it is a strategy in which we will seek to make our potential customers — buyer personas — trust us. We intend that it is the user’s gratitude and our empathy that forms a lasting bond. This Cambodia phone number means that the client will be an active part of the relationship and will not be limite only to being bombarde with advertising messages.

Its application in psychology and psychotherapy


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For the same reason, this concept may not be attractive to companies that have marri the old techniques of invasive advertising. However, it must be taken into account that the current public is fe up with these strategies and on social networks they tend to block them. Rapport is not base on interference and spam, but on the creation CL Leads of a circle of trust and proximity to the interests of the audience. In fact, this is the same principle that inbound marketing follows . In this podcast we explain a little more what it consists of: Its application in psychology and psychotherapy Before continuing, we must explain what therapeutic rapport consists of, since it is also closely linke to its application in marketing.

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