Why Google’s Quality Updates Should Be

In May 2015, I discovered a major algorithm update which I called “Phantom 2”. It ended up being a huge update that impacted many websites around the world.  Google initially denied there was an update in early May 2015, but eventually explained that it had indeed rolled one out. They said it was a “change in its basic ranking algorithm along with how it assesses quality .

And with Google always striving to present the most

And with Google always striving to present the most relevant and high-quality information to users, this statement was extremely important. This led the folks at search engine land to call google’s may. 2015 update “Quality update.”I still love phantom, but hey I’m biased!


Notice and this is important: I called the update “phantom” simply because it was mysterious. Google did n’t Malaysia WhatsApp Number List officially name the update phantom, and from what I understand they don’t like the name at all. So, for the rest of the article, phantom and quality update will be used interchangeably .

In Part 1 of this series, I’ll cover an overview of Google’s quality updates, update history and frequency, how updates work and roll out, and some of their characteristics. .

First a note about Panda

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Then, in part two, I’ll cover a number of issues I’ve seen on sites that negatively impacted quality updates. In this article, you will learn why “quality user engagement” is a big deal for Phantom. When most people in the industry hear “quality,” they think of Google Panda. But Panda has changed, especially since the last old fashioned Panda update which was October 24, 2014. After that we got Panda 4.2 in July 2015 which was a long and slow roll out due to issues techniques. After thoroughly analyzing this update, I called it a giant bamboo ball of confusion.






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