If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72% of marketers are familiar with these personas, and 60% created their first persona in the past two years. Unfortunately, many search marketers. Don’t know how to use their personas or get frustrated that their personas aren’t producing. The results they expect. For this reason buyer personas have been criticized as an exercise that. While well-intentioned, can prevent marketers from producing meaningful deliverables so let’s be practical.
A typical buyer persona contains a lot
A typical buyer persona contains a lot of tricky” stuff the interests. Values behaviors and pain points that drive a particular market niche. All wrapped up in a cute name and stock photo to match. That’s good, but it’s often not very helpful when it comes to marketing metrics. Like Egypt WhatsApp Number List cost per click (cpc) or return on investment (roi). However if you add some cold hard financial facts to a buyer. You can immediately start using it to narrow down your search marketing budget. Now I know this isn’t a typical way to use personas. But it’s a great way to start using them to actually change your business.
With that in mind let’s look at three financial
With that in mind, let’s look at three financial aspects of buyer personas and how to use them to create a better budget:1. Lifetime value Each buyer persona you are targeting has different goals, behaviors, backgrounds…and monetary value to your business. For example, if you sell bicycle parts, a target audience might be mechanically-minded kids who don’t want to pay for repairs at a store. You should expect small purchases from this group. If you’re also targeting people who restore vintage bikes, you can expect them to be willing to pay more to get the quality they want. However, if you’re targeting bike shops,