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In their campaigns they switche from polish images of their India Phone Number products to realistic variants. Think of the use of different models. They also showe clothing as it would actually be worn. The result: the number of returns decrease. Logical: customers were not India Phone Number given false expectations and were therefore less likely to be disappointed. 3. Show empathy and involvement Your brand does not exist in a vacuum, but is part of an increasingly complex society. A society in which many things go well, but which are far from perfect. It doesn’t help to pretend it isn’t. It is India Phone Number therefore important that you show that you are involve as a brand. For some brands, that also means that you have to be able to make a political statement every now and then.

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Many companies find this terrifying, because they are India Phone Number afraid to alienate part of the target group. Yet the reverse is rather true: a brand that doesn’t move does not build a bond with anyone. In addition, the people you alienate with a political statement were India Phone Number most likely not fans of your products anyway. Double standard A brand that has India Phone Number understood this well is outdoor clothing producer Patagonia. After storming the Capitol, they launche a campaign. In it, the brand strongly distance itself not only from the demonstrators, but also from the way in which law enforcement officers responde.

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According to Patagonia, they operate a double India Phone Number standard: where BLM protesters are often dealt with harshly, these people are almost given carte blanche to enter the Capitol. Where the condemnation of violence still seems ‘safe’, Patagonia clearly India Phone Number goes a step further by really choosing a side. Nike also dared it. The sports brand firmly stood behind American football player Colin Kaepernick. During the national anthem, Kaepernick knelt in India Phone Number protest at the many deaths among black men from police brutality. He came under a lot of criticism.

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