The Year of Paid Search A Year of Massive

Aloha, here we go again – on the heels of the holiday e-commerce peak, the rush for Q4 leaders, and the calm before the year-end reports started rolling in. Let’s take a break and look back at all the PPC changes that hit us in 2016.


The final farewell to the yahoo bing network came in february. And for many advertisers it was the last time yahoo entered their campaigns. Of course. If you advertise with bing and/or google, your ads usually show up on yahoo too. But aside from the water cooler, talk about who was going to buy yahoo which became.Verizon will buy it is it still and at what discount.Yahoo was of little relevance to search marketers in 2016.


Major and major changes this year

There are always changes in paid search, but 2016 was not your year of garden variety. There have been fundamental updates that will Afghanistan WhatsApp Number List continue to have an impact in the years to come. However, the frustration was much less fruitful in 2016 than in the last year of major changes – when Google launched optimized campaigns in 2013. focal point of paid search, with some reports indicating that mobile now accounts for 60% of searches in the US. Desktop results have been changed to reflect mobile. This checkbox for ads is removed and mobile bids can now be used as the basis for campaign bids. The universal campaigns have done their job.

It announced advertisers would have to rewrite

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Google upped its pr finesse in 2016. It announced advertisers would have to rewrite all of their ads at the same. Time it announced device auctions would return.  You may not even be doing anything different yet, but knowing you cansetting. A tablet bid adjustment or creating a mobile-first campaign whenever you want empowers you. Doesn’t it well done, google. Bing, which has never been as restrictive. With device auctions as google was to begin with. Is currently testing new bid adjustment ranges. But still makes computers the base bid.



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