The Year Of Paid Search

Aloha, here we go again – on the heels of the holiday e-commerce peak, the rush for Q4 leaders, and the calm before the year-end reports started rolling in. Let’s take a break and look back at all the PPC changes that hit us in 2016.

First, let’s eliminate one thing. During last year’s year-end roundup, I said Yahoo might be worth paying attention to in 2016 because of the renegotiated search deal with Microsoft and the company’s stated commitment to CEO Marissa Mayer in favor of mobile search. So long ago. It looked like Yahoo might be able to gain traction at the time. Now that steam is gone like the data of over a billion user accounts.

The final farewell to the Yahoo Bing Network came

The final farewell to the Yahoo Bing Network came in February, and for many advertisers it was the last time Chile WhatsApp Number List Yahoo entered their campaigns. Of course, if you advertise with Bing and/or Google, your ads usually show up on Yahoo too, but aside from the water cooler, talk about who was going to buy Yahoo which became, “Verizon will buy it is it still and at what discount”, Yahoo was of little relevance to search marketers in 2016.

So, let’s dive into everything that made 2016 a giant year in PPC! We’ll start with the big issues that affect everyone the most and move on to more specialized updates.


Major and major changes this year

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There are always changes in paid search, but 2016 was not your year of garden variety. There have been fundamental updates that will continue to have an impact in the years to come. However, the frustration was much less fruitful in 2016 than in the last year of major changes – when Google launched optimized campaigns in 2013. 2016 can be considered the year when mobile really. Established itself as the main focal point of paid search. With some reports indicating that mobile now accounts for 60% of searches in the us. Desktop results have been changed to reflect mobile. This checkbox for ads is removed and mobile bids can now be used as the basis for campaign bids. The universal campaigns have done their job.



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