SEO and content marketing can be tough for small businesses. Creating content that answers frequently asked questions in your industry might not be too difficult, but it’s not that easy to find in search engines if you’re a small local player. Even if you could rank content nationally, would it turn into a business? Could you handle the influx of leads if it did?
The digital marketing channels and tactics you use are a strategic decision. – and in many cases traditional content marketing isn’t the best choice for local small businesses. It’s a different story for saas (software as a service) and other companies. Which can easily scale users and deliver their product on a national or international basis. But for the local little guys. Traditional content marketing can lead to a lot of scraping and wasted effort.
The SEO power of portfolios
That’s not to say that content marketing is completely useless for small businesses and local businesses, but rather that there’s a strategic decision to be made about what type of content you create and how you promote it. And often the key to smart local content marketing efforts is simply the work you do for your customers.
It’s the content that really shows Cambodia WhatsApp Number List what you do, where you do it and who you do it for, which is the information that really matters. Of course, “portfolio” is kind of a catch-all term – we’re just as interested in case studies, reviews, and testimonials as we are in fair game for small business content marketing efforts, and often a single content item can contain one or more such items.
Topical Scope Creating portfolio content
Topical scope creating portfolio content provides. Very specific examples of your work. In the case of a painting and decorating business. It might be a certain type of property in a very specific location. Painting and decorating a victorian house. In boldmere, sutton coldfield. This can zoom in on a hyper-specific activity or location or zoom out to be more general. This broad or specific approach can apply to the job and where you operate. Creating the possibility of smart local content. Which is so important for local businesses.