In the 1960s we saw McCarthy conceptualize the famous 4 Ps (product, price, place and promotion) as the Marketing Mix. In the 90s (30 years after McCarthy and his 4Ps) the concept of the 4Cs appeared, whose great promoter was Philip Kotler, who converted it into the new marketing of the great “gurus”. The 4Cs of marketing aim to generate a dialogue with the Paraguay Phone Number List customer, in which he is more than a receiver of products. It is no longer enough to give the customer a good product, but it is necessary to know what their needs are in order to satisfy them.We replace Product by Consumer or Client. Price for Cost. A place for Convenience. Communication Promotion. What does the customer buy? Do you buy a physical product or the benefits or results that it can give you?
The Marketing of Mass Consumption Has Been Little or Nothing Interested
The examples that I have defined in the previous paragraphs are focused on a process of the pure linear economy. That is, the one that we have been basing on producing, consuming and throwing away. Encouraging the consumer to have unlimited needs to consume wildly. The marketing of mass consumption has been little or nothing interested in what was the Paraguay Phone number final destination of the products once used and converted into waste. This model has reached its peak in many aspects. The first in the wild excessive use of raw materials extracted from nature, ruthlessly depleting all the planet’s resources. The second is that today’s consumers learn very quickly and want to participate with brands and their products to continuously. Reinvent themselves so that they are at the top of the mind of their potential customers and force.
It Is Simply a Technique That as Such Serves Both to Promote Unbridled
This model has reached its peak in many aspects, the first in the wild excessive use of raw materials extracted from nature. Ruthlessly depleting all the planet’s resources. The second is that today’s consumers Paraguay Phone Number List learn very quickly and want to participate with. Brands and their products to continuously reinvent themselves so that they are at the top of mind of their potential customers and force. Like everything in life, that marketing also evolves leaving from being mix to becoming flow.