For over four years now, we’ve heard a lot about Penguin. Originally announced in april 2012 we were told that this algorithm update. Designed to combat web spam. Would impact 3% of queries. More recently. We’ve witnessed the frustration of website owners being penalized for having to wait over a year for an update. After google specifically noted that an update would be coming “Soon” in october 2015. However, in all the years of discussion around penguin. I don’t think an update has been more laden with confusing statements. And misinformation than penguin 4.0 the most recent update.

The biggest culprit here is Google itself

The biggest culprit here is Google itself, which hasn’t been consistent in its messaging. And that’s what Iceland WhatsApp Number List this article is about: peeling back some of the recent inaccurate or simply misunderstood aspects of this update, and more importantly, what it means for website owners and their SEOs. So let’s get started. What is Penguin? Note: We’ll keep this section short and sweet – if you want something more in-depth, you should start by reading Danny Sullivan’s article on Penguin’s initial release, “Google Launches ‘Penguin Update’ Targeting Webspam In Search Results. You can also browse Search Engine Land’s Penguin Update section for any articles written here on the subject.

The Penguin algorithm update was first announced

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The Penguin algorithm update was first announced on April 24, 2012, and the official explanation was that the algorithm targeted web spam in general.  I’ll leave it at that. With the assumption that I shouldn’t bore you with additional.  Where is the confusion? Until Penguin 4.0 rolled out on September 23, 2016, there really wasn’t much confusion surrounding the algorithm.

The bottom line here is that the more things change, the more they stay the same. There has been no change. If you have used unethical link building strategies. In the past and are considering submitting a disavow file well you should. If you haven’t used such strategies. You shouldn’t need them. If google finds bad links to your site it will simply downgrade them.




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