In running a business, you must be familiar with advertising. On this occasion, we will discuss what advertising is and what is the important role in online-based business. Come on, see the following explanation: Definition of Advertising – Purpose, Functions, Benefits, Features, Terms What is Advertising? Advertising is a technique in promoting products and services through mass media such as radio, television, internet, newspapers, and so on. Its purpose is to introduce the product to the public and promote it. This technique has a persuasive message that can persuade the audience after seeing or hearing the ad. Then What is the Importance of Advertising in Business.
Adding Value to Products and Services
Advertising is a one-way communication medium. This is because the audience cannot provide direct feedback when advertisements are displayed in mass media. In general, his roles in the business are as follows: 1. Providing Information The characteristic of an advertisement is to provide information about the product. This information can be in the form of product descriptions, prices, advantages, quality and so on. This is very important because it introduces the product and attracts buyers. 2. Persuade In addition to providing product information, another physical therapist email list characteristic of advertising is to persuade the audience to buy these products and services.
Assist in Product Marketing
That way, the company can convince the audience of the advantages of the product and persuade them to buy the product. 3. Adding Value to Products and Services Products that are advertised with those that are not necessarily have different CL Leads perceptions in the eyes of the public. When you promote a product through mass media, the product will be considered more luxurious, reliable, and better. So that the product can be more competitive with competitors. 4. Remind Advertising can also remind people of your business’s products and services. Because, when people see advertisements, they will be reminded of the need for certain products and services. In addition, advertising can also give people confidence in a product or service.