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When writing new content, it will therefore be important Belgium Phone Number to be unique, relevant and high-quality. Don’t just copy your competitor’s content, but do good research. What do your potential customers want to know and what worries them? Talk to your sales Belgium Phone Number colleagues, they often know more about the customers than you think. 2. The Keyword Clustering Breakthrough In 2021 quite a few keyword clustering tools will have entered the market. These are tools into which you can import a long list of keywords. These keywords are then automatically clustered Belgium Phone Number with the help of NLP & AI into different groups that are similar, synonyms, etc.

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Keyword clustering tool example. Example: keyword Belgium Phone Number clustering via Keywordinsight.ai I expect the greatest growth in interest in the tools in 2022. At the moment, these tools are often not yet great with Dutch keyword sets. But the more SEO professionals Belgium Phone Number use those tools, the better they become at understanding Dutch and thus better Belgium Phone Number clustering. Why is clustering important? Google has moved more and more towards ‘semantic search intent’ in recent years. They have already learned which words are synonyms of each other, which words have the same intention, etc. So it no longer makes sense to focus on a single keyword.

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You’d better pay attention to keyword phrases/clusters. Words that Belgium Phone Number are relevant to each other and serve the same intent. And how can you make the groups / clusters easy? With keyword clustering tools. Also Read: Google MUM Update: Contextual Belgium Phone Number Search Takes a Leap 3. Many more content types in Google Discover? Google Discover is still an unloved platform, while for some news sites it is already the largest organic acquisition source. I have Belgium Phone Number clients where the Discover – Search share is even 60% – 40%. For now, we mainly see news articles and blogs in Google Discover.

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