Ever since Google rolled out Hummingbird in 2013, the value of keyword research has come up. The shift from a keyword-driven to a topic-driven process has led some to downplay the long and arduous process of keyword research. Many wonder if it is even worth it. After all, if Google is no longer looking at keywords (Hummingbird) and people are no longer searching with keywords (voice search), we don’t need to search for keywords, right? False! As with most predictions about the death of all things web marketing, how is this guest blogging fork going? – most often they turn out to be false. And in the case of keyword research, it turns out that it’s just as important today as it was in 2012. Maybe more.
No I don’t have a keyword research tool to sell you.
No, I don’t have a keyword research tool to sell you. But I want to make sure you don’t pass up keyword research because you think it’s irrelevant to today’s SEO. I could give you a dozen reasons why keyword research is still important. Oh look, I have! Plus one more Sri Lanka WhatsApp Number List for good measure. :)1. News niche dominance There’s no better way to get a complete picture of any topic you want to dominate than to do some keyword research on that topic. Whether you want to write an exhaustive article or a series of articles, keyword research will show you all the possible shades of information that searchers are interested in.
Keyword research will not only help you write content for your products
Keyword research will not only help you write content for your products or services, but it will also give you plenty of ammunition for all your other content, such as blog posts, e-books, white papers, infographics , etc2. Answer burning questions answer burning customer questions Part of dominating a news slot is answering questions from searchers. There are great sites like Quora and Clarity where people ask questions that need answers, and social media is also a good place to watch. But people are still asking search engines questions , which gives you the opportunity to provide the answer. Due to low search volume, keyword phrases that are questions tend to be ignored. After all, you want to optimize where the money is! But don’t completely neglect these issues. They can be the backbone of your blog content.