You should always write about what you know. But you should not write about everything you know. Decide upon the main topic and write posts related to that topic. It’s more likely that your audience will come back and read your other posts if you’re writing about similar topics. People will know what to expect. Starting a mom blog implies that you write about all things concerning your children and family life. Starting a travel blog implies you write about traveling. You can write about something slightly off-topic once in a while of course, but try to stick to your niche. An audience of a travel blog doesn’t expect a blog post about gardening.
2. Do your keyword research
Once you’ve chosen your niche, read up on the basics of keyword research. Try to find out what people are searching for. What words are they using when they want to read about your niche and your topic? You should really get inside the heads of your potential audience. If you do your keyword research properly, you should end up with a long list of keywords you would like to be found for. Try to come up with competitive, head keywords as well as with less competitive long-tail keywords. And, don’t forget to give search intent some thought as well!
3. Think about site structure
You’ll start with a clean slate, so this is the best time to think about site structure. What categories are popular in your niche? What are the most important head keywords you’d like to rank for? You should write a long, kick-ass article about each of these keywords. Those will be your most essential articles, or in other words, your cornerstone content. You should give those articles a prominent place on your site.
After you’ve written those beautiful cornerstone articles, write lots of blog posts on subtopics of that main topic and always link to your cornerstones. That way, you’ll be telling Google exactly what the Poland Phone Number most important articles on your website are.
Read more: How to set up a cornerstone content strategy with SEO »
4. Think about style and personality
A blog usually has an informal style. Blog posts are usually rather casual, like talking to a friend. Poland Phone Number But it all depends on your personality and the topic of your blog. Before you start a blog, decide upon a style. What kind of vibe do you want your posts to have? If your blog is about accountancy or corporate finance, your blog should have a rather formal tone of voice. However, a blog about guinea pigs could pull off a totally different vibe!
A short recipe for that very first blog post
After you’ve done a little bit of thinking, you just need to start writing! Put pen to paper (or fingers to keyboard) and just do it. Your blog starts with the very first post. That post doesn’t have to be perfect; it just has to be published. Let me help you there and give you a short recipe for that very first blog post.