At first glance, paid search management software has all the glitz and glamor of a new-age technological marvel. It’s sleek, it’s chic, and it takes the guesswork out of managing your account. After all, humans make mistakes, computers don’t. Law? Well… maybe that gives them too much credit. Automated account managers are often sold as smarter than they actually are. Unfortunately, when you buy paid search management software, you don’t get Iron Man’s “Jarvis”…Jarvis …You get a trained monkey. office-chair-monkey Now, there are benefits to trained monkeys, don’t get me wrong.
They’re great for predictable menial tasks and they’ll work
They’re great for predictable menial tasks and they’ll work for bananas. But you’ll want to think carefully about how Morocco WhatsApp Number List much of your business you entrust to them. So, if you want to avoid monkey-related activity in your paid search account, here are six questions to consider before signing up for paid search management software:1. Why am I doing this? The first thing you need to ask yourself is why you are actually considering purchasing software. Bad reason: “I want to follow the Joneses.” So a salesperson told you that they had installed software with all of your competitors. You’ll be left behind if you don’t do the same, right? Everyone wants to keep up with the competition, but just because monkeys are all the rage doesn’t mean your business necessarily needs them.
In fact if all of your competitors are moving to automation
A personal touch to your account may be just the edge you need to move forward. Bad reason: “I don’t want to worry about my account.” If the real reason you’re considering using software is to make your paid search account out of sight and out of mind, you need to reconsider now! You can’t just put your paid search aside and assume it’s making money. Even paid search accounts with high-quality automation require frequent human oversight to ensure everything is working as it should. Remember Mickey Mouse as a sorcerer’s apprentice in Disney’s “Fantasia”? The automation you put in place when you were awake can cause problems when you turn your back on it.