1. Why am I doing this? The first thing you need to ask yourself is why you are actually considering purchasing software. Bad reason: “I want to follow the Joneses.” So a salesperson told you that they had installed software with all of your competitors. You’ll be left behind if you don’t do the same, right? Everyone wants to keep up with the competition, but just because monkeys are all the rage doesn’t mean your business necessarily needs them. In fact, if all of your competitors are moving to automation, a personal touch to your account may be just the edge you need to move forward. Bad reason: “I don’t want to worry about my account.”
If the real reason you’re considering using software is
If the real reason you’re considering using software is to make your paid search account out of sight and out of mind, you need to reconsider now! You can’t just put your paid search aside and assume it’s making money. Even paid search accounts with high-quality automation require frequent human oversight to ensure everything is working as it should. Remember Mickey Mouse as a sorcerer’s apprentice in Disney’s “Fantasia”? The automation you put in place when you were awake can cause problems when you turn your back on it. The Sorcerer’s Apprentice If you’re hoping for a software solution to lift your paid search results out of the gutter, think again. Run your account efficiently, then consider using paid search management software. Good reason: “I have a complex account and need help with basic tasks.”
That being said, if you are committed to staying involved in
That being said, if you are committed to staying involved in your online marketing but have an account large enough that you feel like you are spending a lot of time and money on jobs that a trained monkey could do , then you might benefit from it. from an automated solution. (Another option is to simplify your account, but I’ll get to that later.)2. Can I report marketing revenue? Your software monkey will do whatever you ask of it. If you say “Get more clicks” it will modify your account to maximize ad clicks.