Optimize Your Internal Link Structure

Let’s start by quickly talking about what an internal link is. An internal link is a link from a web page to another resource in the same domain. This resource can be another web page (which we will focus on here), but can also include links to media files, downloads, etc. Here are two main considerations to take into account when thinking about the internal linking structure of our website:Users. Obviously, you have to consider this first when thinking about where to place links on a page and where they should lead.

We want to get users from where they are to

We want to get users from where they are to where they want to go (or where we want them to go) as quickly and easily as possible. Search engine. Another key consideration is how a search Malta WhatsApp Number List engine will display internal links on your site and how they will pass their weight. I’ll leave the discussions around the first point above to others more design and UX savvy and focus here on what we need to think about from an SEO perspective when viewing our internal linking structure. I’m going to assume we all understand that broken links bleed PageRank and are horrible for SEO and UX, so we’ll skip that point and move on to the more technical side of link structures. So, let’s start with.

Using anchor text for internal links Anchor

Malta WhatsApp Number List

Using anchor text for internal links Anchor text refers to the specific verbiage used in a textual link to another page. The anchor text used as a hyperlink helps search engines understand relevance to the target. For example, a link in the top navigation of this site to the SEO information page uses the anchor text, “What is SEO?” Although there are a variety of factors involved in ranking and Search Engine Land itself is a very strong site, the page targeted with this anchor text ranks #1 on Google and Bing for “what is what SEO”. So you might be thinking,

 

 

 

 

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