A well-optimized website drives targeted traffic and engagement. But here’s the thing: It takes a lot of work to develop a good site. It takes even more work to rank it in the search engines. The two things you need to explore are on-page and off-page SEO. It’s what helps your site get higher rankings, more engagement, and more success. What is the difference between both ? Glad you asked! Let’s dig deeper to understand the differences when comparing on-page and off-page SEO. Why We Need SEO The early days of the Internet were primarily about discovery. This is why people “surf the web” because they bounce from site to site. Ghost Mannequin Effect There weren’t many ways to index sites and pages outside of manual listings (like in the early days of Yahoo). Early attempts were made, but it took the introduction of Google to begin shaping the web as it is today. Early search engines (even Google) used keywords to understand what a page was about.
While This Method of Indexing Sounds
great, it has led to many unethical “black hat” strategies. This mainly revolved around keyword stuffing, hidden text, etc. This created a terrible internet experience. Champions of ethical strategies and site best practices have helped shape the web. Before long, Google might know more about the page beyond the keywords. Search engines have become sophisticated. Indexes now used hundreds of items to contextualize a page. The result is what searches provide today, relevant information that is valuable to the user. Search Engine Optimization is an adaptation to the evolution of search. What is on-page SEO? A web page is a totally different experience for humans compared to search engines. As humans, we see information, visuals, sounds, and everything else on the page.
We Engage with Content and So Much More.
For search engines, they see code and text. It’s mechanical. That’s a ton of data to process. On-page seo is a way to: improve a web page for a specific topic and provide more value to users optimizing a page so search engines understand what it is about so it ranks for desirable terms every web page contains content. It’s what users want and what search engines need (to enforce rankings). Great content has lots of