Before jumping into SEO action mode, take a little bit of time to think about your audience. This may seem easy enough, but knowing your audience is actually pretty hard. Who is your audience? Who are the people you want to attract to your website? What do they have in common? Perhaps they’re all teachers or gardeners, depending on what your site is about. At Yoast, our audience consists of people that have a website and want to attract traffic to that site. Don’t just think about your audience in general terms (age, gender, education). Try to really understand what drives them to your site. A few other questions you should ask yourself:
- What does your audience know about your website and brand?
- What does your audience want to read, do or buy on your site?
- With what search intent are people entering your website?
- Has you audience changed since you last worked on your SEO?
- Has your business changed?
Asking and answering these questions will help you to focus on the most important things. Are you ranking with the right content? Is your content focussed on the right audience? If you have thought about all these things, it will make it easier to start improving your site!
Assess where the low-hanging fruit hangs!
Before taking action on SEO, just take a look at your Google Analytics and Google Search Console. If you haven’t looked at your traffic and how your site is doing for a while, there’s probably a lot of room for improvement. Check out what pages bring in the most money and which articles get you the most traffic. Could you improve these even further? Don’t forget to check out the trends in Google Analytics either. If a certain page did well in the Netherlands Phone Number past and is not attracting much traffic now, it might need some SEO love.
But, also make sure to check out which articles people spend the most time on, and which blog posts have a lot of comments. Netherlands Phone Number Those articles are the ones that your audience likes and interacts with! Check to see how these pages are doing in terms of traffic and their position in the search results. Could you improve the SEO of these pages? Maybe tweak those pages and give them an overdose of SEO love in order to rank higher?
With the new Wincher integration in Yoast SEO, you can easily track which keywords are performing well. You can also see how your site has been doing over time. That’ll give you a lot of valuable information on which articles may need updating.
Make a list of posts or pages that you feel are easy fixes. Just updating the content, adding some internal links, or tweaking a few things could make a difference and drive some extra traffic to your site.