Fall is in the air, and that can only mean one thing for most digital marketers: budget season.
The approaching fourth quarter is often when companies begin the budgeting and planning process for the next fiscal year. And it seems that return on investment, although always considered a top priority, has now renewed its importance. Advertising Age recently reported that strong demand for return on investment is driving companies to replace their chief marketing officers at a rapid rate – up to 48 percent in revenue at the largest retailers.
You’d think ROI would be easy to track on digital, right
You’d think ROI would be easy to track on digital, right? Compared to offline media, digital clearly has a tracking advantage. But integrating UAE WhatsApp Number List tracking properly can be tricky, especially for what can influence channels and not the end purchase channel, which can sometimes be the case for organic search and SEO. So what’s the answer? How do you integrate SEO into the tracking mix and prove the ROI of the organic search channel? How you track ROI may differ depending on the tools and data you have access to in your organization.
Determine your attribution model
If your organization has not yet determined which attribution model to use, this is where you should start. The attribution model is the basis for assigning credit to each marketing channel. There is no right or wrong attribution model or one that applies to all organizations. Each model is different and you will need to decide which model is best for your business. The most common attribution models are single-source attribution, measuring first touch or last touch. First contact, as the name suggests, gives all credit to the first channel or primary source that brought the customer or led to your website.