You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitions in the search engines! But how do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re not in it for the short-term success, but for the long haul. And is Artificial Intelligence (AI) a sustainable SEO solution? Read all about sustainable SEO in this blog post!
What is sustainable SEO?
Ranking in search engines usually doesn’t happen overnight. It’s hard work. So, if you do succeed in ranking high in Google, you want to keep ranking that high in Google. A good SEO strategy takes time and effort and is always focused on long-term results. In order to have a sustainable SEO strategy, you need to comply with Google’s mission. Google’s mission is to organize the world’s information and make it universally accessible and useful. Google wants to give people the information they find accessible and useful. Italy Phone Number That means that you need to make sure that your website provides just that.
No games and no tricks
In the old days, SEO was all about tricks. You could write a text and mention your keyword in every other sentence. That would help with your ranking. Writing white text on a white background could fool Google. However, Google has gotten amazingly smart in understanding texts. The Italy Phone Number algorithm of Google is trying to mimic a human being. It tries to read texts like human beings. Therefore, it is not a good idea to stuff your writing with keywords, because texts like that are awful to read. Imagine yourself reading an article about car tires where almost every lines has the phrase “car tires” in it, most likely you will get annoyed and stop reading. The many different updates of Google – Panda, Hummingbird, BERT – have all shown us that Google ranks texts that are easy to read. Google wants to serve its users with accessible and useful information.
SEO should not be a game. SEO should not be about tricks. We often joke that the acronym of SEO actually stands for Seriously Effortful Optimization. This is because SEO requires efforts to succeed. Writing high-quality content, providing a good user experience (UX), and building a beautiful and accessible website is a lot of work. Shortcuts often lead to suboptimal results. Games and tricks lead to a bad user experience and penalties by Google.