It might sound strange coming from an SEO specialist, but there are many situations where organic search might not be the best option for a given marketing challenge.
In fact, there are times when SEO just isn’t a good choice. In this article, I’m going to look at some common scenarios we see at my agency where we’ve been contacted for SEO and responded that we think SEO isn’t aligned with their requirements or there’s some other form of mismatch. (speed, budget, etc.).
This is the first and most common problem we see. The business wants to rank for a given term within a fixed period Luxembourg WhatsApp Number List of time for a set budget. Ultimately, you have to survey the landscape; and whether you’re a local business or a national business, you need to be realistic about what your expenses need to be to get you where you want to be efficiently.
Estimating the cost of SEO projects is often difficult in itself. There are a lot of variables, but, in most cases, using tools like Majestic and Ahrefs, you can get an idea of what the competition looks like and what a rough approach going forward will look like.
The issue of timing usually comes with the budget, and there’s usually a desire to be in the top three in a given time frame. Again, you can’t just dictate how long this will take.
For one thing, SEO can and usually is a moving target. Also, if you’re on page three and want to rank in the top three lists on page one, we need to do a little homework and figure out how fast you can advance. Generally, as we get closer to the top of the first page, improvements may slow down and results may jump a bit.