There are a lot of developments around artificial intelligence, machine learning, and natural language processing and using these technologies to generate content for your pages automatically. While this technology has come leaps and bounds over the past year, it is not advisable to automatically create the product descriptions in your Shopify store. We understand that it is hard work to write all those pieces of text, but it is still the most valuable option.
That’s not to say you shouldn’t use these AI copywriters — they can be a great help and can kickstart your writing process. At the moment, they are not good enough to write everything by themselves without a little human help. In addition, Google is still not keen on content that an AI writes, although that might change shortly.
Product description behind a tab in Shopify
In online stores, it’s a widespread practice to save some room and put descriptions and specifications behind a tab. Iran Phone Number Doing so cleans up the interface and might make room for some meatier pieces of content as product descriptions. There is some risk to this, though. While Google said text in tabs is fine, a messy implementation might make it harder for them to read it.
What’s more, product descriptions in a tab might influence your conversion rates. Properly test the different variants. You have to see which one works best. Also, pay special attention to your performance on mobile devices as this might differ from desktop.
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Read more: Shopify SEO: the ultimate guide »