How Marketing Invented “Toys for Girls” and “Toys for Boys”

Anyone who has ever been to a toy store will have seen it. It doesn’t take much effort to understand how things are being. Organized and sold to us, especially in a particular section. A pink aisle, full of tutus, princesses. And the like will occupy part of the store. It is the “Toys for girls” section. The space where things for girls are sold and which is integrated with a Denmark Phone Number List classic image of what “Femininity” means. Boys also have their corridors. With less obvious colors but with clear content and also closely associated with a certain idea of ​​masculinity. For them, there will be kitchens. For them, there will be trucks. When Christmas arrives, this situation becomes much more visible. As do the actions of companies that break this trend and sell their products in a gender-neutral way.

Consumers Have Been Pointing Out for Years That Toys

As they point out in a study published in Phys. Toys are segregated by gender-based on certain values. Those that are for children are usually associated with more aggressive things. That requires action and that is more exciting. Girls’ toys are, in addition to roses, more passive. Focused on care issues and emphasizing beauty. The truth is, however, that the segregation of toys by Denmark Phone Number List gender is a somewhat recent phenomenon. It is not a kind of historical truth that has marked things for centuries. The same thing happened to the toys that happened to the color pink. A hue that has changed its meanings and associations over time and that was, in fact. Considered at times as especially masculine.

Expense if They Were for Boys and Girls Separately

But in the 1940s, the industry realized that wealthy families generally spent more money if products were targeted to a specific audience. Exactly, they point out in the analysis of Phys, they bought clothes, things, and toys by Denmark Phone Number List entire batches if these were different for boys and girls. This led to designing clothes in gender-specific colors, but also to segregating the toy offers. Marketers saw a golden opportunity to position things in a new way and to push families to spend. Of course, if toys changed across genders, it also opened up opportunities to market more things to more consumers. Throughout the 20th century, the supply of toys increased considerably.

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