Knowing e-mail marketing and its benefits is the obligation of a digital marketer . This is because e-mail marketing is still a good marketing strategy in terms of connecting a company with their consumers. What is e-mail marketing ? What are the benefits for your company or business? Come on, see this article so that you are more familiar with e-mail marketing marketing strategies !
What is E-mail Marketing ?
E-mail became the first digital marketing tool in 1978 and generated a total of $13 million in revenue. Since this success, e-mail marketing has become one of the most promising digital marketing strategies in business.
E-mail marketing is different from e-mail in general, both containing messages from old friends and spam . The position of e-mail marketing is in between the two types of e-mail . With e-mail marketing you can build relationships and inform email database various things related to the company’s products to target consumers.
Benefits of E-mail Marketing in Business
There are several benefits of e-mail marketing that you can get in business, namely:
The personal nature of e-mail marketing can make potential customers feel that a company is paying attention to them so that they can create a sense of comfort. If potential customers feel comfortable, then the company will be easier to offer and inform various things related to their products to their consumers.
2. Fast and Practical in Disseminating Information
E-mail marketing helps companies reach their customers to promote their various offerings. They can offer their products anywhere and anytime quickly and practically to their consumers.
3. Cost Saving
Promoting with e-mail marketing is easier and more economical than using other media such as print media. Customers are also more responsive to various offers that are informed via e-mail marketing because the existing promotions seem more personal.
4. Measurable Campaign Created
Companies can monitor and evaluate the campaigns they deploy through e-mail marketing easily. They can do this by looking at the responses from some consumers who get e-mail marketing related to their campaign. That way, companies can fix the shortcomings of their products, services, or campaigns to make them even better in the future.
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5. Company Cooperation with Customers
Not only serves to inform offers, e-mail marketing can also help companies collaborate with their customers for better business development. Companies can develop with a variety of criticisms and suggestions that they managed to get from communication via e-mail marketing with consumers.
The company will get a segment of e-mail marketing recipients as well as users of substitution tags to be able to communicate with the right potential customers. With customizeable , a more personal relationship is created between the company and its customers because consumers feel involved.