Unless you’ve been offline for the past few weeks, you know that Google has finally updated its Penguin algorithm. The search giant is once again shaking up the SEO world with a new approach to qualifying links. If you’re like us and have been using the previous Penguin update for over 700 days, listen up: Ignoring the nuances of Google Penguin 4.0 means missing out on Google’s 40,000 search queries per second.
That’s 144,000,000 queries per hour. If even a tenth of a percent of those searches were relevant to your product, you would have 14,400 opportunities per hour to promote your brand. Don’t let sloppy link building cost you so many potential eyeballs. In addition to Google Penguin 4.0, Google also added another update in early September that you may have missed. Clipping Path Service SEO experts call it Possum, because of the way it made Google My Business profiles play “possum”, or death.
Possum Focused on Revamping Google’s Local
filter for businesses. If you woke up one morning in early September and found that your business rankings had plummeted, Possum is the reason. We’ll briefly introduce you to Possum and Google Penguin 4.0 so you can stay up to date with Google’s ever-changing ideas about search rankings. Remember that by the time you finish reading this, something in the SEO world is going to change, so go beyond this article. Google Penguin 4.0 The Google Penguin 4.0 update focused on improving the quality link checking process. We’re actually pretty excited about the potential of this update. The first major change is that Google Penguin 4.0 is real-time. This means that updates are rolled out continuously rather than in intervals. It’s fantastic for several reasons.
This means that honest link building services
(like us) don’t have to compete with garbage flying under the radar. On the other hand, websites that inadvertently used the wrong strategy or substandard links won’t have to wait for another update to see the penalties lifted. This gives more leeway for innovation. The second part of the Google Penguin 4.0 update is a restructuring of how Google handles link penalties. Search ranking downgrade will now target specific web pages within a website. This means that your “red dresses” web page may be affected while your “blue dresses” page will not suffer any penalty. What Google Penguin 4.0 really boils down to is that Google