Electronic commerce has taken center stage over the years. Today many companies of any type and size have e-commerce as a success tool , but many entrepreneurs still wonder what an e-commerce platform is or are not clear about how it works. Selling online is not only offering products on social networks like Instagram or Facebook. It goes further. It is proven that consumers prefer solid brands with good reputations and websites that give them the certainty of making a purchase. To help you clear all your doubts, we will explain what an e-commerce platform is and how to choose the best one. What is an e-commerce platform? The e-commerce platform is the tool that offers a solution to create an online store.
What is an E-commerce Platform
There are different types, but they all agree on something: facilitate online sales and management of products or services. Online stores work like traditional ones. The only difference, as obvious as it may seem, is that there is no physical space to pay (transactions are made online) and the product is sent to the address chosen by the buyer. Characteristics of an e-commerce platform There are many eCommerce platforms with similar features. Tiendanube, WooCommerce, Shopify, PrestaShop and Magento are some , but there are many more on the market buyer email list and the task of choosing the one that best suits your needs can be complicate.
Characteristics of an e-commerce platform
To help you make the decision, we share three features that you should consider: Ease of handling. E-commerce should not be complicated, it was born to be just the opposite. Your work team must have a platform where products can be uploade, delete CL Leads or edite easily and quickly. Compare and take advantage of the trial periods to explore its features. Integrations or applications. An online store must be compatible with other tools to enhance its success. From analytics and marketing integrations, to chatbots and promotions. Having these applications is mandatory. Payment and shipping methods. The checkout is the most important thing for your client and for you.