Grabbing the attention of today’s consumer is more difficult than ever. They are on multiple devices, accessing many forms of media. Their purchasing paths are as varied as the flavors of the ice cream. And many use ad-blocking technology to evade attempts to reach them. It’s like chasing fireflies that light up and disappear in the dark the moment you swing your net. This is a reality that will not change any time soon. As consumers’ digital experiences are increasingly. Interrupted by pop-up ads, pre-roll videos and banners that obscure their view.Advertisements and unsolicited content seem to generate more irritation than interest.
Although more and more people are trying to improve
Although more and more people are trying to improve marketing and roi through targeting. It still doesn’t solve the problem of timing (I.E. Delivering content at the right time). The ultimate goal is Jamaica WhatsApp Number List not only to deliver an ad or coupon to the right person. But also to time it to when that information is needed or wanted. Google coined the term “micro-moment” to capture the moment when a person. Is open to discovery – looking for information or searching for products or services. Micro-moments according to google google vp of marketing lisa gevelber.
Who devised the concept of micro-moments
who devised the concept of micro-moments, explained that in today’s mobile climate, “intention is more important than identity and demographics, and immediacy is more important than brand loyalty.” Google has identified four distinct moments that every marketer should be aware of: Moments I want to know Moments when I want to leave Moments I want to do Moments I want to buy Each represents a distinct consumer action, and together they cover the full spectrum of user needs at all stages of the consumer journey.