The Covid-19 pandemic has caused changes in people’s behavior and lifestyle, including business people. If previously they made direct transactions with customers, now this is no longer possible. Nowadays, business people are starting to innovate in promoting their products and services. This is what gives rise to various new technologies to support the needs of the community and bring up various digital marketing trends during the pandemic. For further explanation, let’s look at the following reviews: 4 Digital Marketing Trends During the Pandemic: 1. Social E-commerce Social E-commerce is a trend that involves buying and selling activities carried out with social media users.
Shifting Trends in the Use of Digital Technology
Sellers and buyers do not have to interact directly. The trend of social e-commerce in Indonesia has increased since the PSBB from CL Leads the government. Online shopping activities make it easier for people to continue to buy the products they need without having to violate government policies. The use of social e-commerce, such as Instagram, Facebook, and others, is very effective in bringing together buyers and sellers. 2. Google Ads Offer Since 2019, Google has released automated ad bidding that is smart in optimizing ad targets. The system that uses the latest belgium phone number algorithm has the ability to be more selective in choosing ad targets and provide transparent reports.
Digital Marketing Trends During the Pandemic
You can use this trend as a promotional option to save time. 3. Search Engine Optimization (SEO) Before the pandemic, the SEO trend had indeed become an icon in digital marketing. Search engine optimization makes it easy for consumers to find the products they want by simply entering keywords. Search engine optimization annually updates the algorithms in search engines. 4. Use of Video Conferencing The implementation of social distancing , reduces face-to-face interactions between individuals. This has led to an increase in the need for video conferencing for meetings, school learning activities, meetings, and other social activities. With video conferencing, it can actually open up new communication opportunities between customers and business owners.