Content and links have a symbiotic relationship: great content attracts links, and links improve content visibility and popularity. However, not all content types will attract links, and even content types that typically attract links require strategic promotion in order to secure those links. What makes content linkable? There are many types of content: blog posts, articles, white papers, e-books, article lists, videos, photographs, case studies, and more. But not all types of content are link-worthy. Makes sense – different content should serve different purposes (awareness, education, conversion, etc.). Therefore, if links are a goal of your marketing strategy, you need to plan content to secure links.
Creating content alone is not enough
Creating content alone is not enough. You can’t build it and expect the links to come. You need a link strategy. The first step to creating Uganda WhatsApp Number List linkable content is understanding why people link on the web. Then, when planning your next piece of content, ask yourself, “Why would someone link to this content?”Your answer should guide your content promotion strategy. What makes content link-worthy? People usually link to content because they find the content useful, entertaining, unique, insightful, or valuable. Another important aspect of link value is site, brand, and publisher reputation (not necessarily about format or content type). Google uses links as a sign of trust in its algorithm because people tend to link to trusted authorities online.
Authoritative sites also typically have a larger audience and
Authoritative sites also typically have a larger audience and visibility, which makes it easier to acquire links. If your site is relatively unknown, you may need to devise a strategy to gain access to someone else’s audience to help with your link building efforts. That being said, some content formats are easier to link to than others, lending themselves more easily to citation, reference, and endorsement. What are some examples of linkable content and what makes them link-worthy? An example is a recent study by Moz and BuzzSumo that looked at a million articles to analyze the relationship between shares and links. As shown in the screenshot below, this content generated 2866 links from 555 referring domains! majestic-moz-buzz sumo-study-with-box Many of these links are quotes,