Content And Seo Creating Linkable Content

In March, Andrey Lipattsev, Google’s senior search quality strategist, said the two main ranking factors for Google were content and links . Content and links have a symbiotic relationship: great content attracts links, and links improve content visibility and popularity. However, not all content types will attract links, and even content types that typically attract links require strategic promotion in order to secure those links. What makes content linkable? There are many types of content: blog posts, articles,

White Papers E-books Article Lists Videos

white papers, e-books, article lists, videos, photographs, case studies, and more. But not all types of content are link-worthy. Makes sense – different content should serve different purposes (awareness, education, conversion, etc.). Therefore, if links are a goal of your marketing Kazakhstan WhatsApp Number List strategy, you need to plan content to secure links. Creating content alone is not enough. You can’t build it and expect the links to come. You need a link strategy. The first step to creating linkable content is understanding why people link on the web. Then, when planning your next piece of content, ask yourself, “Why would someone link to this content?”Your answer should guide your content promotion strategy.

What makes content link-worthy? People usually


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What makes content link-worthy? People usually link to content because they find the content useful, entertaining, unique, insightful, or valuable. Another important aspect of link value is site, brand, and publisher reputation (not necessarily about format or content type). Google uses links as a sign of trust in its algorithm because people tend to link to trusted authorities online. Authoritative sites also typically have a larger audience and visibility, which makes it easier to acquire links. If your site is relatively unknown, you may need to devise a strategy to gain access to someone else’s audience to help with your link building efforts.



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