Competitive analysis of paid knowledge products

bstitutes: the content form of audio + text, the most competitive in the industry is Himalaya FM, but the paid module of Himalaya has not been fully developed, the content quality is complex and Mexico Phone Number entertainment is more than professional, and the target is obtained. There are some differences among users.

Bargaining power of buyers:

subscribe to column 199/year, master class 99/topic, listen to book 4.99/book, and get a slightly higher price in the industry. Considering that most of the knowledge content is self-appreciation rather than survival, users are measuring costs. and motives.

Supplier’s supply ability: Get a high-end line is committed to inviting well-known and authoritative producers.

Mexico Phone Number
Mexico Phone Number

The cost is bound to be high. And ordinary consumers generally.cannot achieve the production. Capacity required. By the app after taking the course. So they cannot form a closed loop. Of integration of production and sales.

Although this may be true,of potential competitors. If the content party does not take. The knowledge of platform direct sales. The professionalism of its own content. Resources and the coincidence. Of the target users will undoubtedly. Be a great blow to the acquisition.

2. Zhihu

(1) Company level

  1. Company background: It was officially launched in January 2011. As a knowledge sharing platform, it mainly provides users with various information services such as Q&A, columns, e-books and so on.
  2. Product positioning: Online Q&A community, where users share knowledge, experience and insights with each other around a topic of interest.
  3. Development history: Although this may be true, the Q&A community as the core foundation, since 2016, it has explored business paths other than traditional advertising, and gradually expanded various forms of knowledge payment services. Attract content producers outside the site through a multi-knowledge monetization model, encourage content producers inside the site to produce high-quality paid content, and form a healthy content ecosystem.
  4. Online Q&A community, where users share knowledge, experience and insights with each other around a topic of interest.
  5.  As a knowledge sharing platform, it mainly provides users with various information services such as Q&A, columns, e-books and so on.

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