Mobile Optimization As A Competitive Advantage

In 2016, the inevitable happened and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were done on mobile than on any other device category. In many industries this can be conservative and at the agency I run in the UK, Bowler Hat, our B2C clients see up to 85% of all site sessions conducted on mobile devices. Suffice it to say, mobile has indeed arrived. Yet, while responsive design has been around for a while now and is fairly well established, the majority of sites tend to fall on usability. In other words,

The Majority Of Sites Are Still Designed For Desktop

the majority of sites are still designed for desktop and then recomposed for mobile. That form filling that was slightly annoying on desktop is a real hog on mobile. Even if he is reactive. That’s not Costa Rica WhatsApp Number List enough in the mobile world we’re heading into in 2017. In this article, I’ll look at how you can make sure you’re really optimizing for mobile users. We’ll look at the fundamentals of responsive design and page speed, but we’ll also look beyond mobile-friendly user experience. We’ll then wrap this up with a mobile optimization checklist that you can use to identify optimization opportunities.

Our Goal Here Is To Go The Extra Mile To Create Fully

Our goal here is to go the extra mile to create fully mobile-first websites; to delight our users and drive conversions; use mobile optimization to develop a strategic advantage over the competition. And, of course, Google wants to delight mobile users so we can improve Costa Rica WhatsApp Number List engagement and on-page ranking factors and also benefit from improved SEO. Better for users. Better for search engines. Win-win. What Google wants At this time of year, many SEOs are impatient, and referring to an article on SEO best practices for 2017, Google’s Gary Illyes praised those who suggested that mobile is the big driver of 2017. . Those of you who said ‘mobile’, you were spot on!

 

 

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