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A place in the social debate, a ‘message behind the Germany Phone Number message’. Also, or perhaps especially when it comes to controversial topics. They are necessary ingredients for creating that much-needed humanity and authenticity. And it is precisely those two Germany Phone Number things that are necessary for gaining trust. People believe other people faster than Germany Phone Number they believe brands. And people are much more loyal to people than to brands. That makes the human dimension a powerful factor in social advertising campaigns. Also read: 7 key trends in social advertising for 2021.