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Never before has the human factor been so important for Germany Phone Number social advertising. That has good reasons. Consumers are more critical and the phenomenon of fake news puts people on edge. Marketing messages are no longer accepted blindly. Companies Germany Phone Number no longer automatically have that trust, the greater the challenge of earning that trust. Customers expect brands to match their perception of the world. A generic social media campaign is therefore Germany Phone Number often much less effective than a campaign aimed at specific people. It is not without reason that a lot of effort has been put into personalization in recent years. When you give people the feeling that a certain message is personally addressed to them.

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It sticks better, the chance of a follow-up is greater and Germany Phone Number you build a better bond with your target group. Several brands went a step further with the help of technologies such as AI and machine learning. They take the context of the user with Germany Phone Number them when they receive the message. Where is that one now? What channel and device is this person currently using? Are there other circumstances that make this message even more relevant Germany Phone Number now? Hyperpersonalization or individualization made its appearance with this. People believe people Today, consumers expect more from a brand than just the product or service. They expect transparency, credibility, involvement and in some cases even a clear opinion.

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A place in the social debate, a ‘message behind the Germany Phone Number message’. Also, or perhaps especially when it comes to controversial topics. They are necessary ingredients for creating that much-needed humanity and authenticity. And it is precisely those two Germany Phone Number things that are necessary for gaining trust. People believe other people faster than Germany Phone Number they believe brands. And people are much more loyal to people than to brands. That makes the human dimension a powerful factor in social advertising campaigns. Also read: 7 key trends in social advertising for 2021.

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