Marketing Strategy Basic Concepts

Marketing strategy refers to the overall game plan of a business to reach potential customers and turn them into customers of their products or services. As such, it should contain the company’s value proposition, key brand messages, data on target customer demographics, and other high-level elements. An overarching marketing strategy includes the “4Ps”: product, price, place and promotion. This strategy should also revolve around the company’s value proposition. It should also contain how to communicate to consumers what the company stands for, how the company operates, and why it’s worth their business. That way, there should be a marketing team with a template that informs their initiatives across all the company’s products and services.

What is a Marketing Strategy

For example, Walmart is widely known as a discount retailer with “low prices every day.” Therefore, Walmart operates a business and its marketing efforts are roote in that idea. In short is a slogan that describes the value of the company. Difference between Marketing Strategy and Marketing Plan The marketing strategy informs the marketing plan, which is a document that details the specific types of marketing activities the company undertakes and contains a schedule for launching various marketing initiatives. A marketing strategy ideally has a longer nigerian phone numbers life span than individual marketing plans because it contains the value proposition and other key elements of the company’s brand, which generally remain constant over the long term.

Difference Between Marketing Strategy and Marketing Plan


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In other words, the strategy includes a big picture message, while the marketing plan describes the logistical details of a particular campaign. Academics continue to debate the exact meaning of marketing strategy, and there are many definitions. The CL Leads following quotes from industry experts help to crystallize the nuances of (modern) marketing strategy: “The sole purpose of marketing is to sell more to more people, more often, and at a higher price.” (Sergio Zyman, marketing executive and former marketer for Coca-Cola and JC Penney) “Marketing is no longer about the stuff you make, it’s about the stories you tell.” (Seth Godin, former business executive, and entrepreneur.

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