Marketing your shop isn’t just about writing an engaging product description. It’s also good to find a way to tell your story and produce content that will do well in the search engines. This makes it easier for potential customers to find you, even if they are not looking for your products yet. One of the tools you can use for this is having your very own blog.
Shopify has a blog feature and it’s pretty easy to get started with. Unfortunately, it’s also very basic and bare-bones. It’s good that it’s there and that it gives you the option, but you shouldn’t expect this to have to power of WordPress.
Of course, WooCommerce is built on top of WordPress so it uses the block editor. Adding a blog to your site with WooCommerce is easy and it gives you a very powerful tool to tell your story. You’ll also get to use all those cool tools, like the Yoast SEO plugin to make sure that the content is well-written and ready for the search engines. What’s more, the block editor will let you build even more cool stuff, like landing pages and the like. WooCommerce even comes with its own blocks for the block editor.
SEO is essential in bringing in customers. Of course, SEO is more than just setting up permalinks and working on your site structure. Austria Phone Number It also contains user experience, content writing, performance optimization, and much more.
Shopify comes with a default setup that is pretty SEO-friendly. You can work on your meta descriptions, canonicals are generated automatically, redirects work properly and you can even edit your robots.txt file, if necessary. If you want to do more, there are several SEO plugins in the Appstore that can help you. Or, you can use the brand new Yoast SEO for the Shopify app. Austria Phone Number Of course, not everything is perfect and there are certainly improvements to make to the default setup. For instance, duplicate content can turn out to be a nasty issue in Shopify. You can read more about optimizing Shopify for search in our post-Shopify SEO: the ultimate guide.