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But how do you increase the human and authentic character Greece Phone Number of your campaigns? You lay a good foundation with these pointers: 1. Use automation This seems like a strange piece of advice. Yet automation is the solution to a difficult issue: how do you apply Greece Phone Number humanity on a large scale? It is simply impossible to stay close to the individual customer without some form of automation. Your customer base is (probably) simply too large for that. Social media Greece Phone Number platforms naturally already offer some possibilities for automation. For example, LinkedIn allows you to approach specific professions, and Facebook is strong in segmentation by interest.

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In other cases, a social advertising solution can offer a Greece Phone Number solution. Especially with more complex campaigns or when generating multiple creatives automatically. For example, meal delivery company Deliveroo made smart use of this by promoting Greece Phone Number local restaurants to local residents via a social media campaign during the lockdown . This Greece Phone Numbergave the campaign a personal character, and precisely this automation gave the company a human face. With diligent manual work, however involved and well-intentioned that may sound, this would never have been possible.

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Use authentic content The use of stock material seems Greece Phone Number so tempting. For a few euros you have a technically perfect picture. Moreover, because of the huge range there is always something that fits. However, it is wise to be very sparing with stock Greece Phone Number material. It comes across as ‘cold’, anonymous and anything but authentic. Even Greece Phone Number when you do use your own photography or video, you have to watch out for authenticity. Don’t show your products more beautiful or better than they are. A well-known Dutch clothing brand can have a say in this.

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