Whenever you have to watch a video, do you search for it on YouTube? You’re not the only one. In fact, we can safely say that YouTube is the most popular video platform in the world. But don’t take our word for it, find out all the facts about its popularity in these YouTube stats.

What is YouTube’s secret weapon? In addition to being a pioneer of video sharing, the strong point of the platform is the extreme simplicity with which content creators can share their videos with a huge audience. And this has meant that the types of content found on YouTube range from beauty tutorials to product reviews, from gaming channels to videos of the increasingly popular unboxing – there’s something for everyone.

The first video uploaded to YouTube, “ me at the zoo ”, dates Cambodia Phone Number back to April 23, 2005, and the platform has come a long way since then! From 0 to 1 billion users in a decade… it can be said that it is a good result! But YouTube is not just laughter and viral videos, there is much more behind it.

This amazing platform can allow you not only to earn serious money online , but also to grow your ecommerce business.

Do you want to find out how? Read on and discover the 10 must-see YouTube stats for 2022.


1. Monthly active users


YouTube has 2.5 billion users worldwide ( DataReportal , 2022) of which 1.7 billion are active ( Hootsuite , 2022)

To clarify, monthly active users are people who log in to the site at least once a month. This is a factor to keep in mind, as there are still several people watching YouTube videos without logging into their Google account. And that’s one of the YouTube stats marketers absolutely need to consider for 2022.

According to the most recent YouTube statistics, active users in Italy are 43.20 million ( DataReportal , 2022).

Since a large proportion of YouTube users visit the platform on a daily basis, it is certainly a breeding ground for your digital marketing efforts .

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2. YouTube is the second most popular social platform


If the previous YouTube statistic didn’t surprise you, we’re sure this one will: 79% of internet users said they have a YouTube account (Datareportal, 2019).

Created in 2005 by three former PayPal employees, YouTube has grown exponentially over the years. Google acquired the platform in 2006 for $ 1.65 billion, and now YouTube is a subsidiary of Google.

Since its inception, YouTube’s mission has been to provide users with quick and easy access to videos and the ability to share them regularly. It has since grown beyond all expectations, but why? What were the factors that determined its success? One of the main reasons YouTube manages to maintain its dominant place in the industry is its accessibility. It makes it extremely easy to upload and share your content with a large audience, and this simplicity has been the very factor that has contributed immensely to attracting millions of content creators from around the world.

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